Beacon

Beacon is a full-service insights & analytics suite that measures and evaluates data, then derives insights and consumer intelligence to empower companies to make evidence-based decisions.

REQUEST DEMO & PRICING
 

Beacon

Beacon is a full-service insights & analytics suite that measures and evaluates data, then derives insights and consumer intelligence to empower companies to make evidence-based decisions.

REQUEST DEMO & PRICING
 
 

The ability to assimilate real-time data from multiple sources and convert them to valuable insights that lead to action is a critical success factor for CEOs and CMOs today.

Introducing BEACON from Ruder Finn, a full-service insights & analytics suite that measures and evaluates data, then derives insights and consumer intelligence to empower companies to make evidence-based decisions. The BEACON team of analysts stretches from New York to Hong Kong, comprising communications experts and Insights & Analytics professionals steeped in the latest research methodologies and big data techniques.

Intelligent Listening

Upgrade your social listening with global, customized, and real-time monitoring

Influencer Mapping

Make an impact by finding and activating the most relevant influencers to your brand

Social Visualization

Measure your marketing efforts and ensure your campaigns are effective

Analytic Augmentations

Enhance your analysis by integrating data from multiple sources into a single hub

How brands are using Beacon

 
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    A prominent French beauty brand used Beacon to aggregate media monitoring and social listening streams from 14 markets across Asia Pacific, identifying trends and flagging hot issues as they arise and leap from market to market.
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    A global pharmaceutical company identified a small but targeted group of influencers intensely passionate about a specific disease, then engaged with the community to solicit valuable insights for a product launch.
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    A global FMCG brand that operates 9 Facebook pages targeted at different countries used BEACON to monitor them in real-time within a single dashboard, observing how localized content performs in each market and optimizing their storytelling strategy.
 
  • Placeholder

    A prominent French beauty brand used Beacon to aggregate media monitoring and social listening streams from 14 markets across Asia Pacific, identifying trends and flagging hot issues as they arise and leap from market to market.
  • Placeholder

    A global pharmaceutical company identified a small but targeted group of influencers intensely passionate about a specific disease, then engage with the community to solicit valuable insights for a product launch.
  • Placeholder

    A global FMCG brand that operates 9 Facebook pages targeted at different countries used BEACON to monitor them in real-time within a single dashboard, observing how localized content performs in each market and optimizing their storytelling strategy.