Singapore Saga: Drama on Oxley Rd

[cs_content][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;min-width:1200px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]In June 2017, the current Prime Minister of Singapore, Lee Hsien Loong, became embroiled in a public dispute with his siblings, Lee Hsien Yang and Lee Wei Ling, over the estate of their father, former Prime Minister and “father of modern Singapore” Lee Kuan Yew.

Unsurprisingly, this saga was scrutinized and widely reported by the press, both domestically and regionally. We wanted to know how the use of social media in this debate has affected the Singapore public, so we analyzed online support for PM Loong over the course of the saga, the volume of posts about the incident, and the emotional sentiment by the public.

When we looked at how the public responded to each person’s Facebook post about the incident, we found that PM Lee still commands the most support on Facebook overall. In fact, it appears that when PM Lee posts and defends himself, that is when he gets the most support, even if it’s short-lived.

Check out the full viz below. [/cs_text][x_raw_content]

[/x_raw_content][cs_text]Contact us for Ruder Finn’s take on the situation and our recommendations. [/cs_text][/cs_column][/cs_row][/cs_section][/cs_content]