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Global Retainer

As business continues to grow, EquitiesFirst faced numerous brand obstacles and inconsistencies that impede the brand from becoming a recognized global entity, such as disassociating the brand from the negative stigma attached to the lending industry.


RFI partnered with EquitiesFirst to tackle misaligned brand identity, positioning and perception in a full-scale global brand initiative. Scope of work ranges from reputation audit, strategy workshops, research and branding exercises to global roll-out marketing plans.


A new identity to brings the brand’s unique philosophy and service to life. From key stakeholders and audiences from around the world, we uncovered reputation gaps and messaging inconsistencies as well as brand opportunities, and redefined for EquitiesFirst a globally distinct position. Our global branding exercise and marketing campaigns established EquitiesFirst as a thought-leader and innovative solution that challenges traditional financing.