Leading the conversation where creativity meets impact, to differentiate brands, shape strategy into decisive action, and pioneer new frontiers.
In today’s fast-moving world, transformation is key. At Ruder Finn, we are focused on helping business and institutions transform the way you do business, go to market, and communicate with the people that matter most.
The Macallan was set to launch a new collection in their travel-exclusive range, but RFI spotted that an offline-to-online strategy was absent. Without one, the customer journey would be fragmented, isolating the travel retail audience to only the in-store activations. It would also be a missed opportunity for data collection that could lead to better understanding of customer behavior and campaign performance.
Helping a private credit lender cut through the noise through global brand and content management.
We partnered with Dah Sing Bank for a full-scale revamp of the bank’s image, bringing out a fresher, more energetic side of the brand to connect with the younger digital audience.
Quality HealthCare (QHMS) is a medical network subsidiary of Bupa, a well-known health insurance provider. RFI was tasked to architect a modern brand image for the leader of the industry.
Our core values are an extension of who we are. They represent a compass to guide how we should engage with each other, and how we deliver excellence and value to our clients.