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Insights & News

24 November, 2023
Webinar Recap: Powering Storytelling with Generative AI
22 November, 2023
Experiential Marketing in Travel Retail: The Macallan’s Colour Collection Campaign
15 November, 2023
How Grab Malaysia Handled a Crisis: Lessons to Learn
25 October, 2023
Empowering Women as a Key to Unlocking Organizational Potential
04 October, 2023
“Night Vibes”: Hong Kong needs to deliver More for Less
20 September, 2023
How APAC Brands Can Enhance Reputation and Resilience in Times of Climate Change Crisis
16 August, 2023
Unveiling the Elegance: The Rise of Quiet Luxury in China’s Fashion Scene
10 August, 2023
The Art of Courting AI: Wooing GPT Models with the Right Prompts 
09 August, 2023
Iconic Local Brands in Hong Kong Reinventing Heritage
26 July, 2023
Barbie and Mattel: Villain or Marketing Genius?
13 July, 2023
Marketing with Mindfulness Amidst Taiwan’s Me Too Moment
02 May, 2023
Preparing for travel retail rebound
02 March, 2023
ChatGPT will make us better marketing content creators
28 February, 2023
What brands can learn from Porsche’s NFT flop
24 February, 2023
Dissecting Balenciaga’s Ad Scandal – its story, response and implications
21 February, 2023
Is Hong Kong’s cultural heyday returning?
15 February, 2023
Asia are you ready for the Pink Dollar?
29 June, 2022
Marketing to LGBTQ: Pitfalls and payback of chasing the pink dollar
20 May, 2022
Web3 and NFTs: Slicing through the hype
21 April, 2022
Roaring twenties or apocalypse now?
20 October, 2021
How brands are using NFTs
03 August, 2020
Want to help? Here’s what you can do for Covid-19 economic victims
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