Brand
Strategy
At RFI, brand strategy is about more than logos and letterheads. Brand strategy is end-to-end consultation service that clarifies your priorities, defines your identity, and expresses your value.
Research-based and data-driven, RFI’s brand strategy approach is a comprehensive brand development process, from Discovery to Activation.
Starting with qualitative and quantitative research, our brand development team moderates a bespoke workshop session that clarifies your aspirations and culture. These insights forge a clear brand value proposition, positioning statement, key persona and messaging. These elements are then utilised to execute the visual and verbal design of your new brand identity.
By the end of this comprehensive process, your brand is re-aligned with your company’s goals, your audience’s preferences, and differentiated from your marketplace competitors.
- Brand health measurement
- Landscape research
- Interviews
- Vision, Mission, Values
- Promise
- Personality
- Positioning
- Manifesto
- Elevator Pitch
- Persona + Tone & Manner
- Visual Identity
- Branding Guidelines
- Brand assets
- Websites, templates, collaterals
- Internal and external communications
- Change management
- Marketing strategies
- Program development
Our Capabilities
CLPe Solutions Brand Refresh
- CLPe Solutions, an end-to-end energy solutions provider, needed a comprehensive and bespoke brand overhaul to develop a unique and independent positioning in the marketplace
- CLPe as a subsidiary of a legacy holding company needed a unique identity that communicated its positioning as a total solutions consultancy and provider
- Evaluated and deconstructed the brand to rebuild the image of CLPe through a complete brand audit, a series of strategy workshops and crafted a new brand narrative and brand strategy
- Created a Master Communications Manual that works as a set of brand credentials that articulated the “Why”, “How”, and “What” for the new look CLPe Solutions.
Why RFI?
Successful brands excel at creating relationships that empower their stakeholders to experience more than a mere product or service. That’s where Ruder Finn Interactive (RFI) Asia steps in.
Experienced with working with both MNCs and boutique businesses, across industries from luxury retail to corporate finance, we perform a deep dive into your company to uncover its most compelling and authentic identity. With our industry-specific knowledge and omnichannel expertise, we leverage your brand story to deepen your current relationships while fostering new high-value connections.
Our fully-fledged Brand Development team will be led through our immersive brand transformation process, while a dedicated account manager will oversee your journey from the workshop experience to the realization of your new brand identity.
