Performance Marketing
Driven by measurable results, performance marketing relies on active and iterative feedback: run campaigns, understand what works, fine-tune, and double down. Including paid media, search engine optimisation (SEO), search engine marketing (SEM), and influencer marketing, it's ideal for brands looking to grow at scale and maximise their media purchasing power.
As algorithmic updates make reaching audiences organically more challenging, a strong paid social strategy is critical to maximising your discoverability. Paid social connects brands directly to their desired audiences, drives traffic and generates leads.
Whether it's running advertising campaigns on Instagram or improving your discoverability on Google, our marketing team will optimise your performance across social platforms and search engines to position you as an authority in your industry.
Our Capabilities
The Macallan Hong Kong - Performance Marketing
- Lack of growth strategy to boost brand e-commerce sales
- Global consolidation of all local social media accounts resulting in a lost communication channel with local audience
- Utilised Meta ads to increase traffic and sales on e-commerce site
- Engaged KOLs to reach detailed target audiences
- Improved email marketing strategy to engage loyal customers
- Increased online sales quantity and volume
- Increased brand’s share of voice (SOV) among competitors
- Grew CRM database for additional opportunities for re-engagement with consumers
Why RFI?
At RFI, our marketing campaigns are first-and-foremost performance-oriented, offering you a unique level of measurability and controllability over your brand’s online impact. With a comprehensive strategy and tactics, our marketing team can measure success precisely throughout your campaign, adapting it as needed and optimising it on-the-go. Furthermore, our integrated marketing approach ensures all performance-based campaigns can be consolidated with your wider marketing and brand efforts.
Experienced with working with both MNCs and boutique businesses across industries from luxury retail to corporate finance, our approach comprehends the entire customer journey, from initial search through to post-purchase confirmation. We anticipate where pain points will arise and are ruthless about maximising the metrics that matter to your business, meaning you can be confident about your ad budget delivering results.
