Social Media
Marketing
From TikTok to Instagram, Social Media Marketing showcases your brand and products across online platforms to engage your audience and drive sales. Each platform offers a unique opportunity to personify your brand and build a community that resonates with your values.
At RFI, social media strategy maximises the value of these channels to deliver targeted content effectively and authentically.
In an increasingly saturated marketplace, more and more consumers report that social media - in particular, influencer content - significantly impacts their buying decisions. Therefore you need to know where to show up, who to show up to, and how to engage them, so you can increase awareness, generate leads & sales, and boost community engagement.
Utilising a deep understanding of online culture and social behaviours, our in-house production capabilities enables us to deliver excellence across all major media formats. While our longstanding relationships with a vast network of KOLs and micro-influencers across Asia can amplify the reach of your content.
When it comes to roll out, our social media team will employ a fully-fledged content marketing strategy that integrates different social media platforms such as Facebook, Instagram,Tiktok, WeChat, to position you as a trusted industry leader.
Our Capabilities
Hublot (LVMH) -
Social Media Marketing
Hublot (LVMH) -
Social Media
Marketing
- Lack of localisation on Hong Kong brand social media accounts, resulting in low engagement and follow rate
- Identified high-performing content types
- Proposed clear content pillars that included localised content
- Utilised a mix of media placement to increase reach and engagement
- Leveraged Meta ads to increase user reach
- Increased engagement across stories and posts
- Month-on-month growth of account following
- Diversity in content, appealing to multiple target audiences
Why RFI?
When it comes to making waves on social media, it’s all about delivering the right content to the right eyes. That is where Ruder Finn Interactive (RFI) Asia steps in.
Experienced with working with both MNCs and boutique businesses across industries from luxury retail to corporate finance, we have the expertise to target, engage, and persuade your audience.
Dedicated digital marketing experts, our social media team specialises in multi-dimensional customer experiences that electrify brands. From developing a content strategy to executing from A to Z, every aspect of your social media strategy will dovetail with your other marketing efforts to impact your business objectives.
