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RFI is an AI-enabled consultancy providing communications, branding, digital marketing, and crisis management services.

From omnichannel campaigns, brand design, and content creation, to crisis management, AI experiences and corporate training, RFI offers a multitude of tailored solutions to enhance their clients’ success.


In today’s fast-moving world, transformation is key. At Ruder Finn, we are focused on helping business and institutions transform the way you do business, go to market, and communicate with the people that matter most.

Our Services - Brand
Build and communicate brand narratives in an immersive way so that audiences understand the Why.
Our Services - Digital
Enable companies today, for the world of tomorrow, by helping to digitalise businesses and drive transformation.
Our Services - Marketing
Deliver a holistic approach to marketing, communications, and creative solutions to ensure brand impact along the consumer journey.
Our Services - SONAR
SONAR is a fully immersive, interactive crisis simulation training experience that prepares companies large and small to mitigate the impact of negative events.
Our Services - Research
Equip brands for action by connecting the dots with data-driven insight embedded into practical business solutions.

Case Studies

The Macallan

The Macallan was set to launch a new collection in their travel-exclusive range, but RFI spotted that an offline-to-online strategy was absent. Without one, the customer journey would be fragmented, isolating the travel retail audience to only the in-store activations. It would also be a missed opportunity for data collection that could lead to better understanding of customer behavior and campaign performance.


Helping a private credit lender cut through the noise through global brand and content management.

Dah Sing Bank

We partnered with Dah Sing Bank for a full-scale revamp of the bank’s image, bringing out a fresher, more energetic side of the brand to connect with the younger digital audience.

Quality Healthcare

Quality HealthCare (QHMS) is a medical network subsidiary of Bupa, a well-known health insurance provider. RFI was tasked to architect a modern brand image for the leader of the industry.

Case Studies - The Macallan
Case Studies - EquitiesFirst
Case Studies - Dah Sing Bank
Case Studies - Quality Healthcare
Diversity Communications Practice

Diversity Communications Practice

Diversity Communications Practice

Introducing Ruder Finn Asia’s Diversity Communications Practice


Our core values are an extension of who we are. They represent a compass to guide how we should engage with each other, and how we deliver excellence and value to our clients.

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Fastest Growing Mid-Size Agency
India PR and Corporate Communications Awards (IPRCCA) 2021
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Best Organisation for Women Empowerment
Women Achievers Summit & Awards 2021
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PR Agency Head of the Year
The IMAGEXX Awards 2021
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PR Consultancy of the Year-Mid-size
The Fulcrum Awards 2021
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Best Use of Asian social platforms
SABRE Awards 2021
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Greater China Independent Agency of the Year
Campaign Agency of the Year 2021

Brand Strategy Agencies by DesignRush

View our profile